Video: Awesome iPhone Virtual Treasure Hunt For A Mini Car
I love looking around the world for inspirational campaigns and I loved this one the second I saw it. Treasure hunts are common online (and we have even done a couple ourselves) but this one takes...
View ArticleMarketing to Shoppers at Every Touchpoint [Statistics]
Traditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourage...
View ArticleColor’s Ambitious Photo App Seeks to Reinvent Mobile Social Networking (via...
Last night I saw this tweet from @Sequoia_Capital (one of the most famous VC firms in Silicon Valley — and apparently now the most proud of itself)… @Sequoia_Capital: “Once or twice a decade a company...
View ArticleCoupon 2.0: Foursquare and Amex Team Up for Check-In Specials
One of the hottest startups in the world, Foursquare, has scored another win–this time with a nationwide deal with American Express. The deal will offer American Express cardholders discounts in some...
View ArticleFoursquare Adds Event Check-Ins – Teams up with ESPN, MovieTickets.com and...
Foursquare Adds Event Check-Ins Teams up with ESPN, MovieTickets.com and Songkick Foursquare announced today that its now featuring events that users can check into, in addition to just places....
View ArticleLocation Services Click With 28% Of U.S. Adults (Only 5% of Mobile Users...
MediaPost notes: The ability to reach the right person at the right time in the right place has long been the promise of location-based services. But how large is the addressable audience for location...
View ArticleWhy Geolocation App Users Matter to Marketers [Statistics]
Adweek notes: Just a small sliver of adults online in the U.S. are actually using location-based apps like Foursquare, but a new report says that group wields a good amount of influence. According to...
View ArticleFoursquare to Let Brands Talk to Users Who’ve Checked In Most
H&M and Outback Steakhouse Among Brands to Start Using the Tool This Week Foursquare will start letting businesses capitalize on the enthusiasm of customers who’ve checked in repeatedly by rolling...
View ArticleFoursquare Rolls Out First Ads
Facebook, Twitter and Tumblr have all gotten into the “Promoted” game — launching advertising products called“Promoted Tweets” and “Highlighted Posts” that offer businesses additional exposure for...
View ArticleFoursquare Evolves Beyond The Check-In
MediaPost notes: Foursquare in June rolled out a revamped app with increased focus on recommendations through the Explore tab. It followed up in July by launching Promoted Updates, its first paid...
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